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The World of Rituals
The beginning...
In 2000 Raymond Cloosterman started his adventure from a deeply rooted passion:

“ I passionately believe that we can transform our daily routines into more meaningful moments if we pay just a little bit more attention to the details.
This philosophy led to a unique concept of combining home and body cosmetics, and this is how Rituals... was born.
With a luxurious collection of high quality products to enrich body and soul we offer anything from body and facial care to scented candles, clothing, perfumes, gemstone make-up, and tea."
Raymond Cloosterman, Founder of Rituals Cosmetics
The idea ...

The idea is simple: happiness can be found in the smallest of things. Rituals transforms your everyday spa bottels routines into moments of indulgence by means of beautiful and luxurious products.
Enjoy a warm fragrant bath, a cup of speciality tea or do the dishes with a little more pleasure.
For example, their washing up liquids are not only very effective, they smell sensational and look more than just pretty in any kitchen.

That is what Rituals is all about: enriching the little things in life with a hint of luxury. This true passion can be found in all their products.

Authentic & Eastern ...

The collections are based on Eastern traditions.
Each ancient wisdom has its own specifically selected ingredients and distinctive benefits.

Rituals combines these with innovative technologies to create a unique way of experiencing these ancient Eastern traditions, such as your own private Hammam, balancing Yin and Yang energies with Dao or immersing in the Ayurvedic philosophy with your tea, body scrub or aromatic oils.

Created by the finest perfumers in the world ...

The secret of Rituals' success can be attributed
to their distinctive and exclusive perfumes for which they only use the very best ingredients and the finest perfumers in the world.

You will be able to distinguish this unique signature in each and every product.

Inspired by nature ...

Rituals maintains the high standards when it comes to their products. As nature is the source of their inspiration Rituals wish to make sure that she is treated with the respect she deserves. This is why they only use natural, renewable and organic ingredients for their products and safe alternatives for anything nature cannot provide.

Rituals' values ...
  • It goes without saying that Rituals products are never tested on animals but instead are tested by enthusiastic human volunteers
  • The brand supports 'Proefdiervrij', the Dutch Society Against Animal Testing
  • All products are tested by prominent dermatologists and the full product line is suitable for vegetarians
  • For their product packaging wood from sustainable sources FSC certified paper and cardboard and glass is used when possible
  • To keep their carbon footprint on the environment as small as possible Rituals strive to manufacture the greater majority of their products in Europe.
Rituals... feeling at home in the world ...

With now over 650 stores located worldwide, it is safe to say that Rituals feel at home almost anywhere in the world. You can also find their products through their web shop, rituals.com, in almost 2000 concessions within leading department stores worldwide, on board airlines and in 25,000 hotel rooms. They have four Urban Spas and intend to keep expanding - spreading life’s simple pleasures as they grow.