HEINEKEN UK is the UK's leading beer and cider business and is an operating company of Heineken N.V. (Netherlands), the world’s most international brewer. Employing around 2,300 people, we are a brewer and cider maker; a wholesaler and distributor of alcoholic drinks; and we manage around 2800 pubs in the UK under the Star Pubs and Bars banner.
HEINEKEN - SPONSOR of SPORTS
Heineken sponsors this year’s Rugby World Cup in Japan for the sixth time. The Rugby World Cup is the 3rd largest sports event in the world after the Summer Olympics and World Cup Football.
Heineken has a long association with international rugby, including Rugby World Cups since 1995.
Heineken also supports the European Rugby Champions Cup and European Rugby Challenge Cup and many of World Rugby’s Sevens tournaments.
Heineken® officially launched its global Formula1® partnership in 2016 with two campaigns; “When You Drive, Never Drink” and “More Than A Race”. Heineken will be the official title sponsor of the Grand Prix in Zandvoort in 2020 under the name “Formula 1 Heineken Dutch Grand Prix” as part of a three year agreement.
HOLLAND HEINEKEN HOUSE at the Olympics
It is the meeting place during the Olympic Games for Dutch athletes and their fans. It is also the official "national house of The Netherlands" where NOC * NSF is the host and HEINEKEN facilitates and organizes the location.
The Holland Heineken House is home away from home, where you can watch and practice sports, have a nice meal and a drink, but also relax.
At the Holland Heineken House, the best artists perform and celebrate the achievements of the Olympic medal winners.
The Holland Heineken House is the place for Dutch and international visitors to enjoy sports, celebrate TeamNL's successes and experience legendary Orange moments during the Olympic Games.
Also in Tokyo HEINEKEN will again be the facilitator of this wonderful initiative together with the host NOC * NSF. At present, the exact location of the Holland Heineken House in Tokyo is not yet known. It will probably be not far from the main stadia; somewhere in the vicinity of Odaiba near the IBC/MPC Tokyo International Exhibition Center (Tokyo Big Sight)